Guaranteed attention
Mobile end devices are a convenient communication channel for current information that can be sent and received worldwide. These messages are sure to get attention and strengthen customer loyalty at the same time.
Differences in information services:
Alerting:
The event and the time are completely unexpected. Examples: system failure, cancellation of an event
Notification:
The event is planned but the precise time not yet known. Examples: Calls from a waiting list, confirmation of an order. Results of a competition
Reminder:
Event as well as time are planned. Examples: birthday, taking medication
Advantages of SMS for information services;
- The mobile phone is always taken along
- Great coverage because all mobile phones can receive SMS
- Gets a lot of attention upon receipt
- SMS are read promptly
- No data connection necessary
- Can also be used well abroad
- Can be received even with poor network connection
- Easily integrated in existing communication infrastructure
- Great acceptance by users
Example: Passenger information
An airline offers its guests an SMS information service that passengers register for once previously with the mobile phone number.
The airline then offers different information services:
- Alert if e.g. a flight was cancelled
- Notification if e.g. boarding starts
- Reminders if e.g. online check-in 24 hours before the flight is possible